أين وكيف تستخدم كلمات البحث ؟؟ موضوع مهم .

د. محمود عبدالفتاح
أين وكيف تستخدم كلمات البحث ؟؟
سؤال رائع ومهم جدا يطرح نفسه على ساحة اشهار وتسويق المواقع والمنتديات ..
Keywords
Keywords
وللإجابة على هذا السؤال سوف نطرح الإفاده كاملة فيما يلي ..
  • لا تحاول أن تستخدم كل كلمات البحث في صفحتك الرئيسية وفضلا عن ذلك ركز فقط في إيجاد عبارات كلمات بحث أولية وثانوية جيدة .
  • إستخدم صفحات منتجاتك أو خدماتك في التركيز على أكثر عبارات كلمات البحث تخصصا والتي حددت من قبل اداة الكلمات البحث في جوجل آدوردز أو من قبل Wordtracker ،
  • وغالبا سوف ترغب في إستخدام كلمات البحث ذات الصيغه الجماعية وعلى الرغم من ذلك أنت بحاجة لتنويع كلمات البحث بإستخدام  Wordtracker كما أن في بعض الأحيان بعض الكلمات البحثية المفردة تستخدم أكثر من أن تكون بصيغة الجمع .
  • ولاية فلوريدا وبالتحديد في نوفمبر 2003 قام جوجل بعملية تحديث حيث أنه قام بإدماج تصريف الكلمات المختلفة في نتائج البحث ،، وسيأتي التحديث مفصلا عن ذلك في موضوعات قاديمة فتابعونا .
  • يعامل جوجل الكلمات المفصولة بشرطه ككلمتين مثل House-plans بالمثل ك house plans وعلى الرغم من ذلك الكلمتان المفصولتان بـ underscore  ( _ ) تعامل ككلمة مفردة واحدة مثلhouse_plans    وأي شيء زيادة عن ذلك لا تتعارض مع جوجل لذلك 
  •  HOUSE PLANS,House Plans,house plans and HoUsE pLaNs
  • كل ذلك يعامل معاملة واحدة .
من هنا يتضح لك عزيزي القاريء 
ان تستخدم كلمات البحث في الأماكن التالية :
الشرح التالي يوضح لك أين ينبغي أن تستخدم كلمات البحث في صفحات موقعك علما بأن القائمه التي ستراها بعد قليل مرتبة ترتيبا تنازليا تقريبيا من حيث الأهمية حيث أن جوجل يعطي ثقل لكلمة البحث الموجودة في العنوان أكثر من وجودها في أي مكان آخر :
  1.  Title العنوان :  Keywords<TITLE> إجعل تلك البداية بأول أو ثاني كلمة في العنوان .</b></span></span></li> <li><span><span><b>Headings رؤوس العناوين :  <H1>Keywords<H1>,<H2>Keywords<H2> إستخدم Style sheet ( CSS File ) لتتحكم في حجم نص ال Headings وجعلها في شكل منعطف يكون أفضل .</b></span></span></li> <li><span><span><b>أول قطعة في الصفحة (أول 20 كلمة ) :   Bold and/or Italic   <BODY>Keywords</P>  كلمات البحث أيضا .</b></span></span></li> <li><span><span><b>Text ( anchor ) Link نص الرابط :  <A HREF>Keywords</A> الجزء القابل للضغط في الرابط .</b></span></span></li> <li><span><span><b>آخر قطعة في الصفحة : <P>Keywords</P><BODY> ></b></span></span></li> <li> <span><span><b>Drop-down boxes :   </b></span></span><span><span><b><span><span><b><FROM><OPTION>Keywords</OPTION></FROM> .</b></span></span> </b></span></span> </li> <li><span><span><b> URLs :  <span><span><b><A HREF="http://www.Keywords.com/"></A> .</b></span></span></b></span></span></li> <li><span><span><b> Folders & File Names أسماء المجلدات والملفات : <span><span><b>keywords/keywords.html,keywords.gif</b></span></span></b></span></span></li> <li><span><span><b> Image ALT text الصور النصية : </b></span></span></li> </ol> <div></div> <div><span><span><b><IMG SRC=" " ALT="Keywords"></b></span></span></div> <div></div> <div><span><u><span><b>Tips: </b></span></u></span></div> <div></div> <div><span><span><b>ما زال هناك اتجاه من بعض مصممي المواقع لدفع tagsH1 عن طريق وضعها حول محتوى الصفحة الداخلي أو بوضع أعداد كبيرة من Tag H1 في الصفحات .</b></span></span></div> <div><span><span><b>هذه فكرة سيئة ومحدودة كـ Spam الــ H1 Tag يجب أن يستخدم في الـ page hesdline  وليس في أي شيء آخر .</b></span></span></div> <div><span><span><b>الطريقة المثالية الصحيحة لخفض حجم نص H1 في الصفحة تكون بإستخدام Linked Stayel Sheet هكذا فقط ليس بشيء آخر ، </b></span></span></div> <div><span><span><b>وهناك بعض المناقشات حول أن جوجل قد يعمد الى تقليص نص H1 وكنتيجة يمكن أن تحمل على أقل وزن للمضي قدما في الترتيب .</b></span></span></div> <div><span><span><b><br /></b></span></span></div> <div><span><span><b>هذا وبالله التوفيق </b></span></span></div> <div><span><span><b>تم الموضوع </b></span></span></div> <div><span><span><b>في انتظار تعليقاتكم واستفساراتكم </b></span></span></div> <div><span><span><b><br /></b></span></span></div> <div><span><span><b>وانتظرو موضوعى القادم : </b></span></span></div> <div><span><b><span><span>كيفية اشتقاق الكلمة البحثية لموضوع موقعك ..</span></span></b></span></div> </div> <div class="aiosrs-rating-wrap" data-schema-id="33000"> <div class="aiosrs-star-rating-wrap "> <span class="aiosrs-star-rating dashicons dashicons-star-empty" data-index="1"></span> <span class="aiosrs-star-rating dashicons dashicons-star-empty" data-index="2"></span> <span class="aiosrs-star-rating dashicons dashicons-star-empty" data-index="3"></span> <span class="aiosrs-star-rating dashicons dashicons-star-empty" data-index="4"></span> <span class="aiosrs-star-rating dashicons dashicons-star-empty" data-index="5"></span> </div> <div class="aiosrs-rating-summary-wrap"> <span class="aiosrs-rating"> 0/5 </span> <span class="aiosrs-rating-count"> (0 Reviews) </span> </div> </div> <div class="scriptlesssocialsharing"><h3 class="scriptlesssocialsharing__heading">شارك:</h3><div class="scriptlesssocialsharing__buttons"><a class="button twitter" target="_blank" href="https://twitter.com/intent/tweet?text=%D8%A3%D9%8A%D9%86%20%D9%88%D9%83%D9%8A%D9%81%20%D8%AA%D8%B3%D8%AA%D8%AE%D8%AF%D9%85%20%D9%83%D9%84%D9%85%D8%A7%D8%AA%20%D8%A7%D9%84%D8%A8%D8%AD%D8%AB%20%D8%9F%D8%9F%20%D9%85%D9%88%D8%B6%D9%88%D8%B9%20%D9%85%D9%87%D9%85%20.&url=https%3A%2F%2Fac4e-marketing.com%2F%25d8%25a3%25d9%258a%25d9%2586-%25d9%2588%25d9%2583%25d9%258a%25d9%2581-%25d8%25aa%25d8%25b3%25d8%25aa%25d8%25ae%25d8%25af%25d9%2585-%25d9%2583%25d9%2584%25d9%2585%25d8%25a7%25d8%25aa-%25d8%25a7%25d9%2584%25d8%25a8%25d8%25ad%25d8%25ab-%25d8%259f%25d8%259f-%25d9%2585%25d9%2588%25d8%25b6%25d9%2588%25d8%25b9-%25d9%2585%25d9%2587%2F" rel="noopener noreferrer nofollow"><svg viewbox="0 0 512 512" class="scriptlesssocialsharing__icon twitter" fill="currentcolor" height="1em" width="1em" aria-hidden="true" focusable="false" role="img"><!--! 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