الآلية التي تقوم عليها محركات البحث

د. محمود عبدالفتاح
الآلية التي تقوم عليها محركات البحث 
الآلية التي تقوم عليها محركات البحث
الآلية التي تقوم عليها محركات البحث 
ان جميع محركات البحث تولي الاهمية الكبرى في ترتيب المواقع الى عدد المواقع التي تضع وصلة عندها لموقعك.

من المهم جدا ان تضع وصلات لموقعك بمواقع ذات زيارات عالية و شعبية كبيرة و ابتعد كليا عن المواقع ذات السمعة السيئة غوغل و مايكروسوفت و التافيستا يهمهم كثيرا اذا كان لك ارتباط في دليل ياهو و لوكسمارت.( رغم ان التسجيل فيهما غالي جدا و لكن من المستحسن ان تضيف موقعك في دليلهما) عندما تقوم بنشر صفحتك على محركات البحث فان عنوان صفحتك سوف يخزن في قواعد البيانات لتلك المحركات و عندما يحين دور ادراج صفحتك. تقوم محركات البحث بفهرسة الصفحة و محتوباتها و تخزينها. فعندما يبحث شخص عن كلمة معينة فان محركات البحث تبحث في قواعد بياناتها عن تلك الكلمة .

ان جميع محركات البحث تستند الى عملية البحث على مكان وجود الكلمة الدليلية في الصفحة , و كل محرك بحث يعطي اهمية لمنطقة أكثر من غيرها فيما يلي اهمية تواجد كلمة البحث في الصفحة:

النص:

وهو محتويات الصفحة من نصوص و صور… من المهم جدا ان يكون النص غنيا بالكلمات المفتاحية وحاول الابتعاد قدر الامكان عن الصور و الفلاش و حاول ان تكون معظم صفحات صفحات عادية (HTML)

الرأس :

ان هذه المنطقة هي اعلى الصفحة وفيها توجد معلومات الصفحة مثل : عنوان الصفحة – الكلمات الدليلية – وصف مختصر للصفحة


عنوان الصفحة


تاكد من وجود كلماتك المفتاحية في الاجزاء الثلاثة السابقة

العنوان </b></b></span></div> <p><span><b> </b></span></p> <div><span><b>يعد العنوان من اهم المناطق في الصفحة و معظم محركات البحث تبدأ بحثها بالعنوان. تاكد من كتابة كلماتك المفتاحية في عنوان الصفحة وحاول ان تكون على شكل عبارة هامة لان معظم الناس يقرؤون العناوين فقط و منها يقررون اانقر ام لا.</b></span></div> <p><span><b> </b></span></p> <div><span><b>* لعناوين الأطول أحيانا أكثر فعّالية و لكن ان زادت عن 7 كلمات تصبح اقل جدوى.</b></span></div> <p><span><b> </b></span></p> <div><span><b><b>التعليق description :</b></b></span></div> <p><span><b> </b></span></p> <div><span><b>وهو النص الذي يصف موقعك في محركات البحث</b><b> ان بعض محركات البحث لا تولي اهمية كبيرة لهذه المنطقة مثل غوغل google , بينما م س ن msn  فانها تفعل</b></span></div> <p><span><b> </b></span></p> <div><span><b><b>عنوان الموضوع  Heading : </b></b></span></div> <p><span><b> </b></span></p> <div><span><b><H1>, <H2>, <H3></b></span></div> <p><span><b> </b></span></p> <div><span><b>عموما العناوين ذات الطباعة الأكبر على الصفحة تدل على ان الموضوع مهم.</b></span></div> <div><span><b>ليس سهلا ان تجعل المواقع الاخرى تضع وصلات لموقعك عندها ولكن رغم ذلك فهناك العديد من الطرق لزيادة روابطك و منها:</b></span></div> <p><span><b> </b></span></p> <div><span><b><b>* ابحث عن مواقع الادلة و اضف موقعك فيها:</b></b></span></div> <p><span><b> </b></span></p> <div><span><b>مثال: اين – نسيج – عجيب – بوابة العرب ….</b></span></div> <p><span><b> </b></span></p> <div><span><b><b>* عن طريق المشاركة في المنتديات : </b></b></span></div> <p><span><b> </b></span></p> <div><span><b>حاول ان تشترك في المنتديات و ان تكتب موضوعا مفيدا و في النهاية تذكر اسم موقعك و تضع عنوان( يو ار ال) للموقع</b></span></div> <p><span><b> </b></span></p> <div><span><b><b>* عن طريق مراسلة اصحاب المواقع:</b></b></span></div> <p><span><b> </b></span></p> <div><span><b>حاول ان تضع عندك وصلات لبعض المواقع الغير مشهورة و ارسل لهم بريدا تشرح فيه عن اهمية الروابط المتبادلة و اقنعهم بأن يضعوا رابطة لموقعك في موقعهم</b></span></div> <p><span><b> </b></span></p> <div><span><b><b>* حاول ان تقدم خدمة مفيدة او موضوع مفيد:</b></b></span></div> <p><span><b> </b></span></p> <div><span><b>حاول ان تقدم خدمة مفيدة او موضوع مفيد في موقعك و راسل المواقع ذات العلاقة بالموضوع و اقنعهم بان ذلك سيفيد الموقعين</b></span></div> <div><span><br /></span></div> </div> <div class="aiosrs-rating-wrap" data-schema-id="33000"> <div class="aiosrs-star-rating-wrap "> <span class="aiosrs-star-rating dashicons dashicons-star-empty" data-index="1"></span> <span class="aiosrs-star-rating dashicons dashicons-star-empty" data-index="2"></span> <span class="aiosrs-star-rating dashicons dashicons-star-empty" data-index="3"></span> <span class="aiosrs-star-rating dashicons dashicons-star-empty" data-index="4"></span> <span class="aiosrs-star-rating dashicons dashicons-star-empty" data-index="5"></span> </div> <div class="aiosrs-rating-summary-wrap"> <span class="aiosrs-rating"> 0/5 </span> <span class="aiosrs-rating-count"> (0 Reviews) </span> </div> </div> <div class="scriptlesssocialsharing"><h3 class="scriptlesssocialsharing__heading">شارك:</h3><div class="scriptlesssocialsharing__buttons"><a class="button twitter" target="_blank" href="https://twitter.com/intent/tweet?text=%D8%A7%D9%84%D8%A2%D9%84%D9%8A%D8%A9%20%D8%A7%D9%84%D8%AA%D9%8A%20%D8%AA%D9%82%D9%88%D9%85%20%D8%B9%D9%84%D9%8A%D9%87%D8%A7%20%D9%85%D8%AD%D8%B1%D9%83%D8%A7%D8%AA%20%D8%A7%D9%84%D8%A8%D8%AD%D8%AB&url=https%3A%2F%2Fac4e-marketing.com%2F%25d8%25a7%25d9%2584%25d8%25a2%25d9%2584%25d9%258a%25d8%25a9-%25d8%25a7%25d9%2584%25d8%25aa%25d9%258a-%25d8%25aa%25d9%2582%25d9%2588%25d9%2585-%25d8%25b9%25d9%2584%25d9%258a%25d9%2587%25d8%25a7-%25d9%2585%25d8%25ad%25d8%25b1%25d9%2583%25d8%25a7%25d8%25aa-%25d8%25a7%25d9%2584%25d8%25a8%25d8%25ad%25d8%25ab%2F" rel="noopener noreferrer nofollow"><svg viewbox="0 0 512 512" class="scriptlesssocialsharing__icon twitter" fill="currentcolor" height="1em" width="1em" aria-hidden="true" focusable="false" role="img"><!--! 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